Adidas, Kanye Feud Over $100 Million Yeezy Marketing Fund - Bloomberg
Key Takeaways From Adidas' Social Media Strategy | Socialinsider
What Brands Can Learn From Adidas's Marketing Strategy | Brand Vision
The Adidas Marketing Strategy: Collabs with Big Names
Marketing Matters: Yeezy Boosts - The perfect example of Celebrity Endorsement
Adidas puts Kanye West Yeezy relationship under review | Ad Age
The Yeezy Effect: Dear Marketing Magazine...
Market Analysis Report for Yeezy | PDF
2023 could be really bad for Adidas - The Hustle
Can't Put A Genie Back In A Bottle': Brand Experts On Adidas's Lawsuit Over Ye Contract | The Drum
Adidas turnaround gathers pace as Yeezy boosts margins | Reuters
adidas: Yeezy Drama Offers Long-Term Opportunity (OTCQX:ADDYY) | Seeking Alpha
How Kanye West Made Yeezy Brand a Success
Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the Business - Bloomberg
Adidas, Gap were caught in Ye's brand trap | Ad Age
The Yeezy World-Domination Plan Is Working | GQ
Adidas' 'Yeezy' collaboration with Kanye West has not paid off | Campaign US
The Hard Way or the "Yeezy" Way? Is the Yeezy Market Tanking Yet?
Market Analysis Report for Yeezy | PDF
Adidas turnaround gathers pace as Yeezy boosts margins | Reuters
The Successful Strategy of Yeezy in Digital Marketing
Yeezy: Birth (and Death?) of a Brand - ItsMoose.com
Kanye West's Turbulent 9-Year History With Adidas
